2014 outdoor furniture five trends forecast
Source:zlfurniture Add Time:2014-07-01
Forecast : sales still mainly relying on export marketsAlthough the outdoor furniture in recent years has gradually well known , but its relatively high-end consumer groups , the domestic market is still in its infancy. For ordinary domestic consumers to buy outdoor furniture products , not many people . Compared to European and American markets , domestic outdoor furniture market both in the size of the market , or in the industry maturity , there is still a big gap , in 2014 sales of outdoor furniture companies will still mainly rely on the export market.
Forecast : domestic and foreign enterprises to seize the Chinese market opportunities to accelerate
Domestic outdoor furniture companies are a positive development, vigorously develop the domestic market. Outdoor furniture and foreign enterprises to enter China's market is also working . RODA, a high-end brand of outdoor furniture from Italy , and in 2014 began to open up our market, " let the sun shine into life" , and launched a common indoor and outdoor furniture , open innovation journey furniture industry .
Forecast three : Product Design heavier practicality , versatility
Due to the particularity of Chinese living environment , building space is relatively small , population and other factors , different from the foreign household characteristics. Compared beautiful, the Chinese market is more favored product availability . Architectural Design and Research Institute , Shenzhen, Wang Yongqiang Dean says , "I choose outdoor product, the product should be considered admission , cost -consuming problems. Companies do not design it completely from the aesthetic point of view to the design, but should consider the use of customer needs , from product functionality and usability point of view to the design . "
Extended by the practicality , people increasingly want to have the versatility of outdoor furniture , which will become a popular trend in 2014 outdoor furniture , and this demand is growing at a faster rate of increase , the reason lies in the multifunctional furniture can be better the use of space, in line with domestic consumer demand.
Predicted four : private custom " will be further industry
Feng Xiaogang's movie " Private custom " in the " Hanging Gardens " rattan buildings to the people left a deep impression on the film released simultaneously in outdoor furniture and the whole furniture industry whipped up a "custom" style . With the advent of the era of individual consumption , "custom" into the field of vision of the civilian population , and consumption patterns become widespread , outdoor furniture is no exception , in 2014 to further customize the entire outdoor furniture furniture industry .
Predicted five : domestic manufacturing standards to be established
We know that domestic product since the introduction of outdoor furniture from Europe , has been export-oriented. This requires the manufacture of its products in Europe and other countries must comply with the standard product manufacturing standards , such as the European GS standards, the United States UL standards, however , with the rise of China and slowly outdoor furniture market , currently not a standard outdoor furniture industry to regulate the entire market , it will be in 2014 the construction industry need to consider further important agenda .
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